5 Things You Need to Know About PPC Management for Dentists
Advertising in the Dental space can feel like being in a lion’s den. It seems like almost every day there are new players in the market,
Welcome to the PPC.co search engine marketing (SEM) blog. Here we discuss pay-per-click, search engine optimization, content marketing, and technical paid marketing topics.
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Advertising in the Dental space can feel like being in a lion’s den. It seems like almost every day there are new players in the market,
Let’s try a little exercise. Open a new tab and go to Google. Type in your business or brand name and check out the first result.
Today, everyone has the opportunity to become a content creator thanks to the accessibility of free and/or cheap publishing platforms like YouTube, Twitter, Facebook, Spotify, and
The competitive nature of digital advertising requires a proactive strategy to ensure maximum visibility. PPC (Pay-per-Click) campaigns are constantly evolving, and require forward thinking when it
PPC ad campaigns are complicated. Getting started is easy enough. You can choose a small handful of keywords, set a campaign budget, and watch your advertisements
As businesses, we operate in a continuously evolving digital landscape. Google Analytics 4 has been released and it’s creating waves among the analytics circles. With its
Artificial intelligence was a stand-alone technology thirty years ago, but its applications are now extensive in many aspects of marketing and sales. According to the Gartner
Search engine optimization (SEO) and pay-per-click/paid search (PPC) are two digital marketing channels that can each individually help you reach your target audience. Yet, when these
Click-Through Rate (CTR) is an important metric in measuring the effectiveness of paid digital marketing campaigns and advertising efforts. CTR characters hold how many visits a
User-generated content, or “UGC,” is online material created by users of a platform rather than brands and businesses – often consisting of images, reviews, testimonials, and
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